The neuromarketing, sometimes known as consumer – science, studies the brain to predict and potentially even manipulate consumer behavior and decision-making process. Neuromarketing loosely refers to the measurement of neural signals to gain insight into customers’ motivations, preferences, and decisions. Its most common methods are brain scanning and physiological tracking, which measures eye movement and other proxies for that activity. Join our Demo Days to learn how neuromarketing tools are working.
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