Digitec 2025 Neurohub Business Academy participated in DigiTec 2025 on October 10–12, presenting how neuromarketing is transforming modern marketing. Throughout the three-day exhibition, our team introduced visitors to EEG technology and demonstrated how it measures real-time brain activity to reveal true emotional and cognitive responses. Guests experienced live demos and saw how neuromarketing tools uncover […]
What is Neuromarketing? If as a manager you want to read your consumer behavior on a subconscious level, you are obligated to know the secrets of Neuromarketing. What is it, and how does it affect the consumer subconscious? During the “Tet-A-Tet” program, Sputnik Armenia talked to Ani Kyureghyan about the nuances of using this profession. By the
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Demo Day On November 2nd took place the last DemoDay of eyetracking system. Many specialists attended the event, both marketologists and representatives of other professional fields. During the presentation it was spoken about what neuromarketing is, about its main tools and its goal. The EyeTracker glasses, one of the best devices for conducting neuromarketing research,