The workshop introduces participants to the latest international neuroscience research conducted in 2022 and demonstrates how these findings are applied in neuromarketing. It covers modern research tools such as EEG and Eye-tracking, explaining their role in understanding consumer behavior and decision-making processes. During the session, a live demo test is conducted to show how neuro-data is collected and analyzed in real time, providing participants with a clear understanding of how neuroscience is used to evaluate marketing effectiveness.