Neuromarketing, also known as consumer science, explores how the brain responds to marketing stimuli in order to understand, predict, and even influence consumer behavior and decision-making. It relies on measuring neural signals to reveal customers’ deeper motivations, preferences, and choices. The field commonly uses brain-scanning techniques and physiological tracking tools, such as eye-movement analysis, to capture real, subconscious reactions rather than self-reported opinions. Neurohub’s Demo Days provide a practical opportunity to see how these neuromarketing tools work in real time and how neuro-data is collected and interpreted.