Demo Day
Demo day 7500AMD Contact us Neuromarketing, also known as consumer science, explores how the brain responds to marketing stimuli in order to understand, predict, and even influence consumer behavior and decision-making. It relies on measuring neural signals to reveal customers’ deeper motivations, preferences, and choices. The field commonly uses brain-scanning techniques and physiological tracking tools, such as eye-movement analysis, to capture real, subconscious reactions rather than self-reported opinions. Neurohub’s Demo Days provide a practical opportunity to see how these neuromarketing tools work in real time and how neuro-data is collected and interpreted.