Marketing lunatics, attention!!!
We are launching a marketing management course for marketing professionals who have basic knowledge or work experience.
Marketing management is NOT for beginners.
The topics of the course:
- Market research and evaluation.
- Analysis of the current functions of your company: sales analysis, construction of BCG matrices.
- Market concentration, market potential.
- Customer base analysis, frequency assessment.
- Profit planning, Return on Investment (ROI).
- Customer satisfaction measurement skills. Calculation of customer loyalty.
- Market share. Mental market share. Methods for calculating indicators.
- Marketing planning
- Neuromarketing toolkit
Course duration: 8 lessons +1 (final exam).
Classes are offline.
At the end of the training everyone will be given a completion certificate.
Tel: 041 20 39 31
E-mail: [email protected]