Marketing management


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Marketing lunatics, attention!!!
We are launching a marketing management course for marketing professionals who have basic knowledge or work experience.

Marketing management is NOT for beginners.

The topics of the course:

  •  Market research and evaluation.
  •  Analysis of the current functions of your company: sales analysis, construction of BCG matrices.
  •  Market concentration, market potential.
  •  Customer base analysis, frequency assessment.
  •  Profit planning, Return on Investment (ROI).
  •  Customer satisfaction measurement skills. Calculation of customer loyalty.
  •  Market share.  Mental market share.  Methods for calculating indicators.
  •  Marketing planning
  •  Neuromarketing toolkit

Course duration: 8 lessons +1 (final exam).
Classes are offline.
At the end of the training everyone will be given a completion certificate.

For registration:

For more information:

Tel: 041 20 39 31
E-mail: [email protected]

Elite Plaza Business Center


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