Marketing Fundamentals


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The course is intended for specialists who have basic knowledge or work experience in marketing.

You will master:

Marketing and sales management skills and tools.

Course topics

  1. Market research and evaluation.
  2. Analysis of the current functions of your company. Sales analysis, construction of BCG matrices.
  3. Market concentration, market potential.
  4. Customer analysis. Behavior assessment.
  5. Profit planning, Return on Investment (ROI).
  6. Customer satisfaction measurement skills. Customer loyalty coefficient calculation.
  7. Market share. Mental market share. Methods for calculating indicators.
  8. Marketing planning.
  9. Neuromarketing toolkits.

Course duration: 8 hours.
Classes are offline.

For registration:

For additional information:
Tel: +374(41) 203 931
E-mail: [email protected]


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