When considering the design of your packaging, it is very useful to figure out which asset of your design is doing the heavy lifting. Is it your logo which stands out the most? Or do people strongly associate your brand with a certain colour?
Do you own a feature? Do they really associate your brand with a specific colour? How strongly particular feature correspond with your brand?
With Implicit testing, we can compare several package designs against several positive and negative attributes in order to determine which is most successful and why. We can also determine exactly which features of the packaging are working the most at attracting and keeping customers. Its can be such as the colour, the material, the font, or the claim. This will enable a company to hone in on these iconographic features. It also giving insight into how to improve them.