We know that shoppers can only pay attention to a small fraction of the items in a store. Those factors affect their purchasing decisions to operate subconsciously and habitually.
Our way of increasing consumers’ attention to a brand and hence influencing their purchasing. Decisions is to offer a sales promotion, such as a price reduction, volume discount, unique display, contest, and coupons, to name a few.
Neurohub research clearly shows that consumers do make strong discriminations at the subconscious level when perceiving a range of price promotions. Our findings suggest that some pricing offers work well in some retail contexts but less well in others. Some brands can be strongly negatively impacted by a sales promotion. Other brands can benefit considerably, raising their existing brand values. This will enable a company to hone in on these iconographic features. While also giving insight into how to improve them.